Occasionally, I look at old Isabel Marant campaigns and collections because they remind me of the reason I fell in love with Isabel Marant in the first place. I really really really do miss the old Isabel Marant. The hype did not only increase the price tags on her clothes, it also made her mainline collections somewhat horrible and tacky. Apparently, the hype affected her personality too, as I find her comments in recent interviews quite ridiculous and pretentious. Let's hope that said quotes were taken completely out of context. I hope the hype will settle down soon to ensure that she returns to what she used to be good at - creating effortless chic clothes with substance.